Essential features to make your florist’s app blooming wonderful

After all, in addition to the traditional celebrations such as Mother’s Day, Father’s Day and Valentine’s Day, there’s also birthdays, anniversaries, weddings and new babies, not to mention engagements, thank yous, apologies and just because flowers! An app for your florist business is a great way to capitalise on that demand and ensure that you never miss an opportunity to showcase your exquisite creations and beautiful blooms.

Before you dive into it, here are a few especial features that we believe elevate a florist’s app from ok to blooming wonderful!

1. Mobile ordering

Mobile ordering is an essential component of any small business app and your florist is no exception. Having what is in effect an online storefront means that you’re giving your customers the speed and convenience of ordering from you on the go in a matter of minutes. This not only elevates your customer experience, it also means that you’re maximising every sales opportunity.

2. Reminders

Let’s face it, we are all guilty of forgetting an important date such as a friend’s birthday or an anniversary from time to time. Building a reminder feature into your app is a great way to ensure customer loyalty – you can send a reminder or alert to your customer when an important data such as a birthday is looming, performing a useful service for them and increasing the likelihood of your being commissioned to create a bouquet or floral arrangement.

3. Photo gallery

Whether you specialise in weddings, are a busy local florist or want to gain more corporate clients, having a photo gallery on your app is an absolute must. This is your portfolio space – it can serve as inspiration for clients who don’t know quite what they want to order and also showcases your talent and expertise. Being able to upload your best arrangements and creations here can reinforce why you’re the best florist for the job and give those on the fence about ordering a gentle nudge in the right direction.

4. Push notifications

How do you typically communicate with your customers when you have a promotion or special offer? If you send them an email, how do you know it’s been seen? If you post on social media, can you be sure the algorithms haven’t filtered your post out from news feeds? Push notifications remove all of that uncertainty as your message pops up on the app user’s device right away. This is a fantastic way to share special offers and promotions for important dates in the calendar such as Valentine’s Day.