How to Make Your Photography Studio Pop With an App

Photography is candid. It’s a spur-of-the-moment art that’s challenging to get right, but incredible when it works out. Even planned photo shoots require sincere, spontaneous expressions to really highlight the character and personality of the subject… yet there are many photography studios that are failing to bring their business into the impulsive, impromptu, off-the-cuff world that drives success within this competitive industry.

Why Have an App?

Photography is already an on-the-spot art form, and it’s becoming even more so as the mobile era gains more and more traction. Customers are becoming used to having services available at their fingertips, wherever and whenever they are, and this is having a significant effect on the behaviour and expectations of photography clients.

Customers want the ability to schedule a shoot during ‘micro moments’; small windows of opportunity where they are ready to take action. As a photography studio, it is essential to be able to offer a mobile app which enables customers to do just that.

But how can you really make your photography studio ‘pop’ through a business app?

Here are some top tips for winning and retaining customers with a studio app:

● Showcase your work

You business app is an ideal place to show off your work. If potential customers are searching for the most suitable studio for them while they’re ‘on the go’, providing samples of your work for visual confirmation of your experience is highly beneficial.

● Share your expertise

Showcasing your work is one thing, but you can take this one step further by including supporting content that can be accessed through your app. By creating an online community, you can share ideas and tips with audiences, maximising your value.

● Demonstrate commitment

Today’s customers aren’t just looking for the best prices; they’re looking to work with studios are committed to their customers. By incorporating a loyalty scheme into your business which rewards return customers, you can use your app to highlight dedication.

● Give users more

A major deterrent in engaging with photography customers is that most of the ‘magic’ happens in-house. However, through an app it’s possible to extend what you do through to the mobile world with camera competitions using a device’s own tools.

●Promote your products

By using a business app, you can successfully promote your products, giving more focus to the retail side of your studio. It’s even possible to incorporate an ecommerce platform into your business app, providing another channel to promote your items.

Not all Apps Were Made Equal

It’s important to remember that not all mobile apps were made equal, and that simply having an app isn’t always enough to really show off your business in the best light. In order to make your photography studio ‘pop’, your app must be able to bring the studio experience to the mobile world, and the above tips are great ways to do it.